Introduction
At evru, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what information we collect when you visit evru.co.uk or place an order with us, how we use it, who we share it with, and what rights you have under UK data protection law. By using our website, you agree to the practices described in this policy. If you have any questions, please contact us.
Who We Are
evru is a UK-based online retailer selling smart gadgets and home tools through our website at evru.co.uk. We are the data controller responsible for your personal information. If you need to get in touch regarding your data, you can reach us by email at hello@evru.co.uk and we will respond within 24 hours.
What Data We Collect
When you browse or shop on evru.co.uk, we may collect the following types of personal data. When you place an order, we collect your full name, delivery address, email address and phone number so we can process and deliver your purchase. Payment details such as card numbers are never stored by evru — these are handled entirely and securely by our payment processors, Stripe and PayPal. When you sign up to our newsletter, we store your email address for the purpose of sending you updates and offers. We also collect technical data automatically when you visit our site, including your IP address, browser type, pages visited and time spent on the site. This is collected through Google Analytics and is used in anonymised form only.
How We Use Your Data
We use your personal data only for the purposes it was collected. Your name, email address and delivery details are used to process your order, send you confirmation and dispatch emails, and deliver your products. Your email address may also be used to contact you about your order if there is an issue, or to respond to any queries you raise with us. If you have opted in to our newsletter, we will use your email to send you promotional content, new product announcements and exclusive offers. You can unsubscribe at any time using the link in any email we send. Anonymous browsing data is used solely to understand how people use our website so we can improve the experience over time.
Who We Share Your Data With
We do not sell your personal data to any third party. We do, however, share certain information with trusted service providers in order to operate our store. Your name and delivery address are passed to our delivery partners — Royal Mail and our courier services — so they can fulfil and track your order. Payment information is processed securely by Stripe and/or PayPal, who operate under their own strict privacy standards. If you have subscribed to our newsletter, your email address is stored with our email marketing platform, either Mailchimp or Klaviyo. Anonymised browsing data is shared with Google Analytics for website performance insights. All third parties we work with are required to handle your data securely and in compliance with UK GDPR.
How Long We Keep Your Data
We retain your order information, including your name, address and purchase history, for up to 6 years in line with UK tax and accounting obligations. If you unsubscribe from our newsletter, your email address will be removed from our mailing list within 30 days. Technical analytics data is retained by Google Analytics for up to 26 months. If you request that we delete your personal data, we will do so promptly unless we are legally required to retain it.
Your Rights Under UK GDPR
Under UK data protection law, you have a number of important rights regarding your personal data. You have the right to access the personal data we hold about you and to request a copy of it at any time. You have the right to request that we correct any inaccurate or incomplete information we hold. You have the right to ask us to delete your personal data — this is sometimes known as the right to be forgotten. You have the right to object to us using your data for direct marketing purposes, and we will stop immediately upon request. You also have the right to data portability, meaning you can ask us to provide your data in a machine-readable format so you can transfer it elsewhere. To exercise any of these rights, please email us at hello@evru.co.uk. We will respond to all requests within 30 days.
Cookies
Our website uses cookies — small text files stored on your device — to help us provide you with a better browsing experience. Essential cookies are required for the website to function properly, including maintaining your shopping cart and enabling the checkout process; these cannot be disabled. Analytics cookies, provided by Google Analytics, help us understand how visitors interact with our site; this data is anonymised and you may opt out via our cookie banner. Marketing cookies may be used to show you relevant adverts on other platforms; these are only activated if you give your consent through the cookie banner when you first visit the site. You can manage or withdraw your cookie preferences at any time by clicking the cookie settings link in the footer.
Third-Party Links
Our website may occasionally contain links to third-party websites. Please note that we have no control over those websites and are not responsible for their content or privacy practices. We recommend reading the privacy policy of any external site you visit.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the date at the top of this page. We encourage you to review this page periodically. Your continued use of evru.co.uk after any changes constitutes your acceptance of the updated policy.
